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Red Bull Racing will unveil new automotive luxury branding at the upcoming Austin Grand Prix.
Acura’s premium logo will be visible on driver suits and the rear wings of their F1 cars at the Circuit of the Americas.
As Honda is leaving as an engine partner in Formula 1, Red Bull is ready to make their marketing moves.
Acura was founded in 1986. The brand operates with its high-performance luxury vehicles under the umbrella of the Japanese automaker, Honda in the United States and Canada.
Acura’s main competitors include Mercedes, BMW, Infiniti, Audi, Alfa Romeo, Jaguar, and more.
The last time Acura appeared in Formula 1 was with McLaren. It was during the 1980s and 1990s when former Formula 1 drivers, Ayrton Senna and Alain Prost wore visors highlighting the luxury brand.
View this post on InstagramA post shared by Red Bull Motorsports (@redbullmotorsports)
A post shared by Red Bull Motorsports (@redbullmotorsports)
Red Bull also enjoyed cruising through New York City today before the team heads over to Texas. The Austin Grand Prix is scheduled for the weekend of 22-24 October.
Headline Image Credit: Red Bull Racing.
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