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Red Bull have announced online casino company PokerStars as a new sponsor for the upcoming 2022 Formula 1 season.
The deal is confirmed as being “multi-year” and will feature branding on both the new car’s livery and the drivers’ racing suits.
“Following last year’s blockbuster Formula 1 season, I am delighted to kick off 2022 by announcing PokerStars as a new partner,” said Red Bull Team Principal Christian Horner.
“We are pleased to welcome PokerStars to the team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
The deal may well prove to be controversial, coming at a time when many sports are attempting to reduce the presence of gambling companies.
PokerStars are already the official European betting partner of F1, however.
They are also a regional ‘virtual advertising’ partner, meaning that Pokerstars are visible to European viewers, whilst Asian viewers will see 188Bet.
Headline image credit: Foto’s Red Bull Content Pool.
