Latest Episode | Cut To The Race Podcast
To celebrate their partnership with OKX, McLaren will be running a special livery for the Singapore GP and the Japanese GP.
The MCL36 of Lando Norris and Daniel Ricciardo will have a “Future Mode” livery which will enhance the Fluro Papaya with neon pink embellishments and with dynamic, cyberpunk-inspired engine illustrations. The designs will also be carried on the drivers’ suits. This liverly will represent the development made in technology in the Asian region with cityscape designs inspired by Singapore and Japan.
“Future Mode” also represents the future that both McLaren and OKX have together. Both organisations share the values of innovation and accessibility, and together they hope to send McLaren competing at the front of the grid once again.
OKX is a crypto company which hopes to introduce new fans to Formula One through its engaging campaigns. They have been prominent in maximising Web3 and helped McLaren in enhancing the team’s digital collectable and metaverse strategy.
Fans will be able to join in the fun by purchasing the limited edition McLaren Racing x OKX Future Mode t-shirt through the McLaren store. The F1 22 game will also feature the special livery from October 11.
Zak Brown’s comments
McLaren Racing CEO, Zak Brown said: “We’re excited to celebrate our partnership with OKX through this bold and vibrant livery for the upcoming races in Asia. McLaren and OKX are united in driving ahead and constantly striving to break boundaries, and the Future Mode campaign is an opportunity to champion these values together on our global stage.
“It’s fantastic to be returning to race in Singapore and Japan, and these incredible circuits provide a fitting backdrop for us to celebrate our partnership vision together.”
Haider Rafique’s comments
OKX’s Chief Marketing Officer, Haider Rafique said: “It was incredibly fun for us and McLaren to co-design the livery for Asia. This new livery signals the arrival of bold new technology, and that is what OKX is all about. The cyberpunk design we created celebrates the influence of Web3 on popular culture and brings this exciting partnership to life on the racetrack. Making its debut at the night race in Singapore, this future-facing design mirrors the 24/7 nature of OKX and the cryptocurrency markets that never sleep. We are far from done when it comes to pushing the boundaries of financial opportunity, and I can’t wait for the fans to experience what OKX and McLaren have in store for them.”
Featured Image Credit: McLaren Racing
