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McLaren NFT collection launched

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The McLaren Racing Collective allows fans, collectors and blockchain enthusiasts to engage with McLaren in a new way.

McLaren has launched the McLaren Racing Collective, a new online platform where fans can buy McLaren Racing digital collectables in the form of non-fungible tokens (NFTs). First of a series of drops will enable fans to collect 22 digital components of the MCL35M 2021 Formula 1 race cars. The first person to complete a full MCL35M will win a trip to a McLaren Formula 1 VIP race weekend experience in 2022. The inaugural drop will be the first of many NFT drops and campaigns as McLaren Racing integrates this pioneering marketplace into its long-term fan engagement strategy.

The McLaren Racing Collection is build on the Sweet NFT Platform, powered by the the team’s Official Technical Partner, Tezos, blockchain.

A Non-fungible Token (NFT) is a type of cryptographic token which represents something unique. Each NFT has its own unique “immutable data,” such as total inventory, artwork, audio files, and other information which can never be changed.

Every digital collectible from Sweet or any of Sweet partners or clients is unique, individually-numbered, and trackable on the public blockchain with records of authenticity. Each collectible series is created on the public blockchain, including the total number available. Once created, the series cannot be edited or changed. The public blockchain also stores a permanent record of who created it, and every owner.

“We are excited to launch the McLaren Racing Collective, which will help us engage our fans in an innovative new space. Collaborating with our partner Tezos, we are creating new ways to evolve our fan experience through a bespoke McLaren Racing digital collectable marketplace.

“The first NFT drop heroes our papaya-liveried MCL35M F1 car. This will give our fans a fantastic opportunity to collect and see each component from every angle while allowing them to win incredible experiences and prizes.”, said Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing.

Headline Image Credit: Sweet Twitter

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