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MoneyGram Haas F1 Team
MoneyGram Haas F1 Team

Haas introduces new team logo and main sponsor for 2023

The American team will be supported by MoneyGram during the next season

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Haas F1 Team welcomed MoneyGram International as its new title sponsor and with it, a new look to the classic Haas logo will be introduced for the 2023 season as well as a new livery yet to be presented.

Alex Holmes, CEO of MoneyGram, Guenther Steiner, and Greg Hall, CMO of MoneyGram
Alex Holmes, CEO of MoneyGram, Guenther Steiner, and Greg Hall, CMO of MoneyGram. Image Credit: Haas F1 Team Media | LAT

The new year brought around a new look for the only American team on the grid, welcoming its new title sponsor. The classic H will now be enriched by the MoneyGram logo as the team’s name will also be slightly tweaked, as announced by Haas Team Principal Gunther Steiner: “We’re delighted we’ve hit January and will now officially be known as MoneyGram Haas F1 Team. When we announced MoneyGram’s title partnership with us back in October at the United States Grand Prix, this was the date we looked forward to as it’s a new year and a new name for us, complete with a new logo to launch.”

While the launch date is yet to be announced, Steiner went on to reveal the name of the new American single-seater: “We have an exciting few weeks ahead with the livery reveal and then the launch of this year’s car, the VF-23, coming soon. After that we’re into pre-season testing then the season begins in earnest in Bahrain. Everyone at MoneyGram Haas F1 Team is raring to go alongside our new driver line-up of Kevin Magnussen and Nico Hülkenberg.

I know MoneyGram’s partnership and activation around the team will appeal to their existing customer base while offering truly global opportunities to reach out to new customers through the Formula 1 season. We can’t wait to get started. MoneyGram Haas F1 Team – it has a good ring to it!”

Holmes: “Incredible potential”

MoneyGram Chairman and CEO Alex Holmes also hinted at a new on-track look for the team: “As we kick off 2023, we are hitting the ground running with the official name change to MoneyGram Haas F1 Team! Today, we launched the new team logo, and over the course of the next few months, we will reveal the new livery design before the cars hit the track in March”

“It’s an exciting time for MoneyGram, one of the world’s leading brands that powers cross-border money transfers,
as we execute our strategic goals to deliver additional innovative financial solutions and embark on this new journey as the title sponsor of an F1 fan-favourite with incredible potential. It’s go time!”

Headline Image: Haas F1 Team

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