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Haas announce new NFT team partnership

Haas have announced that they are teaming up with OpenSea to produce branded NFT's

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OpenSea are the ‘official NFT marketplace partner’ of Formula One’s Haas, who will work together to create and distribute NFT’s.

OpenSea’s logo taken from Wikimedia Commons

On the third of November, Haas made their new partnership public via a press release. The press release stated:

“Haas F1 Team and OpenSea will focus on developing incredible utility that helps fans get closer to the team and bringing exciting and differentiated collections to the NFT community.”

They have also announced that the OpenSea logo (as seen on the left) will appear on the VF-22 entries of the team car for added visibility in support of the partnership.

Both Haas and OpenSea are looking forward to the future of working together. This is Haas’s first entry into the NFT scene and team boss Guenther Steiner believes that they have found the perfect match:


“We’ve waited to find the right partner in the NFT space and in OpenSea we’ve found exactly that.”

NFT future

OpenSea is a company worth over $13 million which acts as a marketplace for NFT’s or non-fungible tokens. NFT’s are cryptographically unique tokens that are related to physical or digital content. They are made to act as proof of ownership for artwork that often derives from video games.

The VP of Product at OpenSea, Shiva Rajaraman stated:

“NFTs have the incredible power to unlock new experiences and give us a canvas to bring people together around the things they love in new ways.”

Haas are not the first team to join the NFT market as both Red Bull and Mercedes have worked with them in the past. Formula One itself has secured a crypto sponsorship deal with in 2021.

Rajaraman also said:

“We’re looking forward to bringing innovative collections to life with the Haas F1 Team, building new experiences for their community of dedicated fans, and providing new ways for everyone to get even closer to the action.”

Kevin Magnussen’s Haas at the 2022 F1 Austrian grand prix. Image credit: Wikimedia Commons

The team have suffered some negative feedback from the collaboration, as some people fear for the negative impact that NFT production has on the environment.

The team had a particularly bad reaction on their Twitter post which announced the agreement. However, Steiner did not see the partnership as a bad thing:

“It’s going to be exciting for us to take our first steps into the NFT environment and engage with OpenSea’s passionate community. We have some fun ideas how we can do things differently.”

It is unclear how long the partnership deal is and the finances in the agreement are unknown. However, Haas and Steiner are supportive of the new collaboration – fans are clearly not as positive.


Feature image credit: Haas F1 Team via You Tube


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