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F1 Academy Charlotte Tilbury

F1 Academy announces partnership with beauty brand Charlotte Tilbury

The all-female racing series and the female-founded beauty brand are introducing a monumental partnership that aims at highlighting and empowering female racers

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F1 Academy and beauty brand Charlotte Tilbury have announced a partnership for the 2024 season.

F1 Academy Charlotte Tilbury
The #3 Charlotte Tilbury branded car, to be driven in F1 Academy by Lola Lovinfosse with Rodin Motorsport (Image Credit: @F1academy on X)

The partnership between the all-female racing series and the female-founded beauty brand aims at empowering women in motorsport and bringing more recognition to female racing drivers.

As part of the partnership, Charlotte Tilbury will feature on the livery of the #3 car, driven by newly-announced Lola Lovinfosse of Rodin Motorsport.

“I’m super happy and proud to be joining Charlotte Tilbury operated by Rodin Motorsport Team,” said Lovinfosse. “I’m really looking forward for the season to start, we have worked a lot with the team. I’m ready to fight!”


“At F1 Academy we want young women and girls to feel confident to chase their dreams, no matter the odds,” commented Susie Wolff, Managing Director of F1 Academy.

“We are on a mission to transform access to our sport, celebrate trailblazing female pioneers in our industry, and inspire a new generation of young women to pursue a career in motorsport.

“It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message is simple: dare to dream.”

Charlotte Tilbury, the founder, President, Chairman, and COO of the company commented: “Empowering everyone, everywhere to unlock the magic of confidence has always been my passion and purpose – a value shared by Susie Wolff and F1 Academy.

“My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 Academy. We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1.

“Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers and open up the traditionally male-dominated world of motorsport to even more talented young women.

“This partnership celebrates the strength, determination, and the undeniable power of female excellence. It’s all about the winning and ‘Dare to Dream’ mindset! I always say you can make up your own destiny – which is why we made it the empowering mantra of this partnership – it’s even emblazoned on our F1 Academy race car! get ready to race towards your dreams, darlings, and make up your destiny!”

Feature Image Credit: F1 Academy

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