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Aurelia Nobels joins F1 Academy and will drive with a special Puma livery

Aurelia Nobels to drive PUMA liveried car in F1 Academy

Brazilian 17-year-old Aurelia Nobels has previously taken part in Formula 4 championships in Brazil, Spain, Denmark, the United Arab Emirates, and Italy

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Aurelia Nobels, who is part of the Ferrari Driver Academy, will run a special PUMA livery in 2024 as the brand becomes an official partner

Aurelia Nobels will race for ART in F1 Academy 2024
Aurelia Nobels will race for ART in F1 Academy 2024. (Image Credit: @F1Academy on X)

As the countdown towards the first F1 Academy race of 2024 continues, there has been a flurry of news this month. From the exciting announcement that beauty brand Charlotte Tilbury will partner with the sport in 2024, to the thrilling prospect of multiple wild card entries throughout the season.

ART Grand Prix has become the next team to finalise its 2024 driver line-up. So far, the French team had announced that they will be fielding McLaren’s entrant Bianca Bustamante and Williams’ addition Lia Block. The team’s third and final driver has now been announced as Brazilian driver Aurelia Nobels.

Nobels has previously taken part in Formula 4 championships in Italy, Brazil, Spain, Denmark, and the United Arab Emirates. She is also a previous winner of the FIA’s Girls on Track programme and is currently part of the Ferrari Driver Academy.

Following the announcement, Nobels said:

“I’m super happy! It’s a new opportunity and I’m sure I’m going to learn a lot. I’m going to do my best to represent PUMA as well as possible. I love the livery. I think the car is very different and nice, I love the colours. It feels amazing. It’s a big brand and so special.”

PUMA partners with F1 Academy

As Nobels noted in her statement following the announcement, the Brazilian driver will be sporting a special livery when she takes to the track. PUMA, a brand well-associated with Formula One, has announced that they have become an official partner of the all-female category. They will also design Nobels’ livery.

Following the announcement of the partnership with PUMA, F1 Academy’s Managing Director, Susie Wolff, said:

“Through its collaborations with the world’s biggest artists and creators, PUMA has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience.”

She continued, “This, coupled with PUMA’s strong motorsport legacy and its commitment to innovation, make it the perfect brand to collaborate with F1 Academy as the series looks to inspire a younger generation of fans.”

While PUMA’s Chief Product Officer, Maria Valdes, added:

“PUMA’s collaboration with F1 Academy is so much more than just a sponsorship; it’s a continued commitment to the advancement of female in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward.”

Feature Image Credit: F1 Academy

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