FormulaNerds Cut To The Race Podcast

Aston Martin to run special new logo on car at French GP

A few interesting things are in the pipeline for pride month

Latest Episode | Cut To The Race Podcast

Aston Martin have announced a new partnership with LGBT+ charity Racing Pride for a month-long campaign.

The Silverstone-based team will host several community initiatives throughout June, in an attempt to raise diversity within motorsport – the Racing Pride logo will also feature on the car at the French Grand Prix.

The charity have also already conducted a review of Aston Martin’s current policies in there attempt to increase inclusivity.

Co-founder of Racing Pride, Richard Morris, said: “This landmark partnership between Aston Martin Cognizant Formula One Team and Racing Pride will have a widely felt positive impact for the LGBTQ+ community.

“We look forward to continuing to work closely with the team as it constantly strives to create an inclusive culture in which all team members are respected, empowered, and valued.

“The commitment of Aston Martin Cognizant Formula One Team to be a leader in creating true equality – which this partnership represents – will be a source of inspiration to the LGBTQ+ community within the sport, among its global fanbase, and in broader society.

“It marks a hugely significant step in Racing Pride’s journey to positively promote LGBTQ+ inclusion through motorsport.”

Aston Martin’s drivers, Sebastian Vettel and Lance Stroll, are also onboard with the scheme.

“I want to help highlight the positivity around the message of inclusion and acceptance,” said Vettel.

“I congratulate the people who have pushed the discussion that has led to wider inclusion; but, equally, I’m aware that more needs to be done to change attitudes and remove much of the remaining negativity.

“It is great to see Aston Martin Cognizant Formula One team giving this issue support – there is a long road ahead, but I’m really pleased we can play a positive role.”

The four-time champion auctioned off his race-worn helmet from last year’s Turkish and Bahrain Grand Prix, with the proceeds going to two children’s charities

Teammate Stroll said: “As a racing driver and a public figure, I’m passionate about building inclusion within the motorsport world.

“I’m already involved in helping to develop a STEM programme with Cognizant for young engineering students, but this initiative is a way we can be pro-active as a team in breaking down barriers and fostering positivity.

“It’s also a great way for us to support Formula 1’s wider #WeRaceAsOne initiative, and I’m pleased that our team has found its own unique way to add its support to a very credible programme that’s been taken up by teams up and down the pit-lane.”

Team boss Otmar Szafnauer also echoed the opinions of his drivers, saying: “Aston Martin Cognizant Formula One™ Team is committed to being a safe and inclusive environment for the LGBTQ+ community, and our alliance with Racing Pride enables us to further that ambition – for our staff on both a personal and professional level.

“Working alongside our friends at Cognizant, we’re delighted to be able to communicate a more pro-active stance – especially across Pride Month – but we’re committed to equality within the organisation, and this is a measurable step for us to undertake to showcase that determination.

“Additionally, we hope our engagement with this issue will act as a beacon for the rest of the motorsport world to follow our example.”


Image credits:

Your email address will not be published. Required fields are marked *

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.

Back to the top