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Alpine 2024 car

Alpine reveals two liveries for the price of one at their 2024 launch

Alpine F1 have unveiled their new livery for the A524, but is missing a much-teased camouflage design

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Alpine have revealed their new car for the 2024 season, the A524, but is missing a much-anticipated standout camouflage pink livery.  However, with two different liveries this Alpine won’t slip under the radar on the grid next season.

Alpine’s pink livery to be used at eight races this season, courtesy of Alpine F1
Alpine leaving the past behind

Alpine’s 2024 season was a somewhat underwhelming and turbulent year. The French outfit will seek a new start under a restructured management team.

The former Alpine CEO, Laurent Rossi, publicly addressed the media regarding his dissatisfaction with the performances and progress the French team had made in the opening stages of the season, claiming there would be consequences.

In an interview, Rossi said: “If [people in the team] fail by giving 500% best and turning this ship around, there will be extenuating circumstances, and it bodes well for the future. If not, it’s the rule of business, there’s going to be consequences. And I won’t wait until the end of the year. The trajectory is not good. We need to fix the mindset of the team ASAP.”

The consequences eventually arrived at Rossi’s door, along with Team Principal Otmar Szafnauer and Sporting Director Alan Permane as they exited the Enstone setup.

The end of the season also saw the departure of former Racing Director Davide Brivio from the team after a three-year stint with the team.

The Alpine Motorsports launch will feature the launch of their F1 car alongside a debut look at their FIA World Endurance Championship challenger, the A424.

Alpine: ‘Blending in is the new standing out’

In an era of dull car liveries, Alpine has added a splash of colour to a grid, which so far is a sea of mass-exposed carbon instead of decals.

The French manufacturer has openly leaked parts of their front wing, creating excitement around the launch with the picture showing a pink camouflage front wing.

The former Renault outfit looks set to keep their classic blue, white and pink colour scheme for another year. Unlike most teams on the grid, Alpine has decided to launch the car they will take to the Bahrain track.

Introducing the A524
Alpine’s Blue Livery A524 courtesy of Alpine

Alpine has continued its running of pink as one of their primary closers on the car again for 2024; the return of the pink machine comes off the back of water treatment company BWT, remaining their title sponsor for the upcoming season.

The design features the usual Alpine colour scheme of Blue and pink. The midsection of the car has been layered with different shades of blue but features a large section of exposed carbon running down the nose of the car.

The sponsor BWT remains on the car with sponsors such as Castrol and Microsoft on the nose of the car.

Their is two separate designs for the season a largely blue design which will be used at 16 of the races, but we will also see a special pink design at the other eight races of the season, as confirmed by Team Principal Bruno Famin.

Gasly and Ocon’s race suits have kept a similar design to that of 2023 with a black suit featuring a pink BWT branding band across the front with blue Alpinestars logos on the top of the shoulders; the French car manufacturer is not trying to fix something that isn’t broken. 

Gasly and Ocon on the A524

The French driver paring of Pierre Gasly and Esteban Ocon had a successful season in parts, scoring three podium finishes between them. However, they only managed to finish sixth in the Constructors’ Championship, something they will be looking to improve on in 2024. Ocon began by sharing his excitement regarding the season ahead.

Alpine A524 blue livery courtesy of Alpine on X

“It goes without saying that I am super excited for the season and I cannot wait to jump back in the car and go racing again,” said Ocon.

“This time of the year is exciting as it is the moment we see what the team has produced. I have seen drawings, been on the simulator but, obviously, not yet seen or sampled the complete, real thing. That will wait until shakedown but it’s a nice moment for the team as it’s the culmination of thousands of hours of hard work.

“As a driver, it’s a goosebumps moment when you jump in a new car for the first time and release the pit limiter. That time is close now with the A524 and I really cannot wait to get started.”

Gasly also opened up about his personal development he has made over the Summer break, and what that will mean for the season ahead.

“I would say that I am in a much better place right now than this time 12 months ago,” said Gasly.

I know exactly all the people I’m working with; I know all the processes and how to get the best out of those around me and out of myself. It is nice to have continuity and building on the foundations that we created last year. I’m feeling confident with the team I have around me.

“We have all been developing over the last year. Now I am confident that I can attack the season straight away and maximise the full potential of the team.”

Famin’s new Alpine

Alpine’s Vice President, Bruno Famin, took on the role of interim team principal following Szafnauer’s departure; the French engineer suggested that the new car is a “testament to all the hard work conducted behind the scenes”.

During the launch at Enstone, Famin said:

“It’s a great moment for Alpine Motorsports to come together and officially present its programmes for the 2024 season. It is certainly a unique moment to have both the A524 Formula 1 car and A424 Hypercar along with all the drivers in the same room as both projects prepare for what will undoubtedly be a busy and intense 2024 year.

“To see both the real cars here today is testament to all the hard work conducted behind the scenes at our factories from our thousands of talented employees in the United Kingdom and in France.

“The next stage on our journey is deploying everything to the track, applying operational excellence across the board and growing a greater dynamic and mindset from all our teams. We are all very much looking forward to continuing the hard work to bring the Alpine name success.”

Alpine’s shakedown is set to take place on February the 20th where both Ocon and Gasly will get a first outing in the car and see the potential pace it has, just three days before testing in Bahrain.


Featured Image: Courtesy of Alpine F1

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