Image Credit. W Series.

W Series Debut Documentary ‘Driven’ Is Coming Soon!

Women in the business of sports is evolving.

Recently, Catherine Bond Muir, CEO of W Series and reserve driver for W Series, Naomi Schiff discussed women in the business of sports ahead of the W Series documentary release.

The duo highlighted how they are shaping female futures in motorsport during a panel hosted by the marketing and advertising company, The Female Quotient. 

Catherine confirmed, “The gender imbalance in motorsport shaped the business idea for W Series. We had to create a championship that was about the best drivers. It’s central to our DNA to pay for driver expenses.”

All of the cars are the same F3 cars. It’s not a series that’s based on technology. This allows for everyone who would like to participate and race can have access to racing opportunities. It’s been more than 40 years since a female driver started at a Formula 1 race.

Muir mentioned, “We want to be an inspiration to young girls to do better at school and give them aid. We can’t underestimate the length of time it will take for a woman. What we need is for 9 and 10-year-old girls to come in and be treated as potential racing drivers.” 

Then Belgian-born, Naomi Schiff is a professional female racing driver who holds dual citizenship from Germany and Rwanda. Now Naomi lives in London. She started racing at 11. From there, Naomi loved electric toy cars. She was then invited to an indoor go-karting party. That was the moment Naomi fell in love with racing. Her father was a major inspiration for racing. A lot of hard work led to representing South Africa in the world of karting at the age of 14. 

Her single-seater racing began at 16 with Formula Volkswagen in 2010. By 2011, she competed in four races in the Bridgestone Special Open. From 2014, Schiff joined the RC Formula team. She won the Clio Cup China Series claiming 135 points and 24 Hours of Zolder in 2014. Soon enough, Naomi competed in the 24 Hours of Nürburgring finishing 2nd. Schiff was appointed as diversity and inclusion ambassador for the W Series in 2020.

Schiff said, “One goal. One vision. It always reminds me to push myself. It’s my mantra that keeps me going. The W Series was life-changing. As motorsports is an extremely expensive sport, the W Series alleviates a huge part of that. It meant that I could keep driving and chasing my dreams.” She’s a true role model for girls all over the world and conveying that there are plenty of opportunities for women in motorsport.

The W Series will release its first documentary titled, ‘Driven’ this coming Sunday 20 June. It will be available on Channel 4’s on-demand service All4. Get ready for amazing stories and behind-the-scenes W Series action.

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